Erica Corry Erica Corry

You're Using ChatGPT. Here's How to Get Real Business Value from AI.

To get more value from AI, move beyond using it as an individual productivity tool and start embedding it into your business processes. The shift from ad hoc AI use to systematic AI operations is where most of the business value lives. And where most Australian businesses are currently getting stuck.

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Erica Corry Erica Corry

How to Build an AI Strategy for Your Business

An AI strategy is a plan that defines how your business will use AI to achieve specific outcomes. It covers which use cases to prioritise, what capabilities you need to build, how you'll measure success, and how you'll manage the change. It is a business plan, not a technology plan.

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Erica Corry Erica Corry

How AI is Powering the Future of Joe’s Deli

By partnering with HYPHN, Joe’s Deli became an early adopter of custom Voice AI and real-time business intelligence, proving that even the most "classic" brands can lead the charge in technology.

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Matt Corry Matt Corry

Why The Hospitality Industry Is Prime for AI Adoption

Hospitality businesses are ready for AI but they need the right starting point. From AI assistants that handle customer enquiries to dashboards that unify POS, timesheets and cost data, operators can save hours each week and make smarter, faster decisions. Here’s how AI is helping venues run leaner and deliver better service.

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